Strategic Plan for 2025–2026

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Introduction:

2023 – Background: The October War and the Judicial Coup

At the time of writing this strategic document of MAAN Workers Association (MAAN), we are a year and a half into a bloody war that has reshaped the geopolitical landscape of the Middle East. In addition, in 2023, MAAN was a partner in a fierce mass struggle against the judicial-political coup, in which the Israeli right-wing, led by Netanyahu’s government, sought to transform Israel into a democracy in name only, lacking a system of checks and balances. After a temporary lull due to the war, we are now witnessing renewed attempts to revive this coup.

On October 7, 2023, Israel suffered a severe blow to its prestige as an all-powerful state, casting doubt on several paradigms that had guided its management of the conflict with the Palestinians and the surrounding states. Hamas, the organization that has ruled the Gaza Strip alone since June 2007, revealed itself as a murderous messianic terror entity unfit to responsibly govern a state.

The casualties, wounded, and kidnapped in this war created a deep national trauma in Israel, while the world of Gaza’s residents was devastated by an unprecedented Israeli retaliatory military campaign. It is not without reason that some refer to this as the second Nakba.

As a workers’ organization committed to peace and justice, we unequivocally condemned the Hamas terror attack and called for its removal from all governing authority. At the same time, we assert that the Palestinian people are entitled to a just solution to their demands for freedom and independence, and that without such a resolution, neither people will be able to recover or heal.

As a workers’ organization, we did not ignore the grave harm caused to 150,000 Palestinian workers, who had worked in Israel for decades and were abruptly expelled at the outbreak of the war. We intensified our efforts to support Palestinians in East Jerusalem in coping with the lockdown and persecution they faced since the war began.

Confronting the danger of Islamic fundamentalist forces on one hand and extremist racist and fascist trends in Jewish society on the other, MAAN struggles to be an anchor for principled Jewish-Arab partnership. MAAN’s adherence to shared human values and solidarity guides its pursuit of cooperation with civil society organizations, academia, and initiatives formed in recent years in the vital struggle for democracy and peace.

MAAN – Profile

“MAAN Workers Association” has been active for 25 years in defending and organizing workers in Israel. It focuses on workers whose basic rights have been harmed by the neoliberal economy, which has dismantled public services and promoted privatization since the early 1990s.

The creation of a vast system of subcontractors that disconnects the state from its responsibility to employ workers, along with the employment of hundreds of thousands of Palestinians and migrant workers, has resulted in a mass of invisible, exploited, and abused workers with no one to turn to.

MAAN’s systematic action to defend and organize workers in privatized institutions – including Palestinian workers in Israel and the settlements, as well as workers in health, education, and human rights sectors – defines it as a workers’ organization making a significant contribution to advancing organized labor and halting arbitrariness and systematic rights violations.

MAAN’s profile as an organization based on equal partnership between Israelis and Palestinians, Jews and Arabs, men and women, is of paramount importance. Its activity across separation barriers, in areas occupied by Israel in 1967, aims to build trust and joint struggle between Palestinians and Israelis as a key to breaking down the physical and mental barriers between the two sides.

Work Plan for 2025–2026

Main Objective:

To promote workers’ rights in Israel, with an emphasis on fair employment regardless of ethnicity, race, or gender.

Main Areas of Work

  1. Organizing workers in Israel based on principles of internal democracy and solidarity.
  2. Promoting social and labor rights for Palestinians working in Israel, East Jerusalem and Area C.
  3. Advancing social and employment opportunities for Arab women in Israel.
  4. Creating a platform for cooperation and solidarity across sectors in Israeli society through meetings, joint projects, and the “Bread and Roses” exhibition.

1. Organizing Workers in Israel:

Target Audience Profile:

The majority of MAAN’s unionized members are employees in nonprofits with 20–250 workers, who often do not receive attention from larger labor organizations. Currently, eight organizations and nonprofits are unionized under MAAN through collective agreements. These workers are concentrated in sectors such as human rights, caregiving, education, therapy, and music. Within MAAN, they receive personalized and dedicated support. These members appreciate MAAN’s progressive direction and its vision of a just society that sees every individual as equal and deserving of rights.

In the coming two years, MAAN will work to maintain its existing collective agreements and expand unionization to four additional workplaces.

Our work will focus on the following areas:

  1. Supporting unionized workers in MAAN, both individually and through negotiations to renew collective agreements when they expire.
  2. Expanding MAAN’s visibility among new potential audiences through: partnerships, meetings, and social media outreach.
  3. Organizing new workplaces.

Targets for each of the next two years:

       1.1. Provide individual support to 150 unionized members of MAAN in need, through counseling, legal aid, or mediation with employers.
       1.2. Conduct 4 negotiations with workplaces already unionized under MAAN.
       1.3. Hold 30 meetings with representatives of unionized workers.
       2.1. Publish 30 social media items aimed at encouraging new workers to join MAAN.
       3.1. Map the labor market and identify worker groups and organizations with unionization potential.
       3.2. Hold discussions with 5 worker groups interested in unionizing at their workplaces and take action to organize them.

2. Promoting Social and Labor Rights for Palestinians in Israel, East Jerusalem and Area C

Target Audience:

  1. Residents of East Jerusalem – numbering approximately 390,000 (about 40% of the city’s population), many of whom require assistance and guidance to maximize their social rights from institutions such as the Employment Service, National Insurance Institute, and employers.
  2. Special attention will be given to women facing barriers in integrating into the workforce.
  3. Palestinian workers in the Atarot industrial zone and Area C who are already unionized with MAAN or wish to organize and face various obstacles.
  4. As long as the war continues and Palestinian workers (150,000) remain excluded from workplaces in Israel – MAAN will act by all available means to promote their return to work.

Our work will focus on the following areas:

In East Jerusalem:

  1. Individual support and guidance for right holders through various levels of intervention: counseling, paralegal support, legal representation.
  2. Encouraging East Jerusalemite women to know their rights and enter the workforce through: workshops, individual and group guidance, virtual sessions via a dedicated WhatsApp group.
  3. Identifying groups of women employed in public sectors (education, health, etc.) interested in working with us to improve their rights.
  4. Monitoring public service providers with demands to address issues related to employment and supporting infrastructure.
  5. Lobbying policymakers (duty bearers) in the municipality and government to promote fair employment and advanced public infrastructure in East Jerusalem, including supporting infrastructure such as transportation and childcare.
  6. Developing networking with civil society organizations to maximize our impact on improving quality of life in East Jerusalem in the areas of public services and employment, including collaborations with research institutes.
  7. Publicizing MAAN’s work in East Jerusalem in traditional and social media.

Targets for each of the next two years:

 2.1. Handle 380 paralegal cases (with file opened and consultation with a lawyer), 40 legal cases (with direct legal intervention), and 600 counseling sessions (without opening a file, only registration of name and details). Total income generated for rights holders: no less than 800,000 NIS.

2.2. Conduct 10 in-person workshops; provide individual employment guidance to 10 women; hold 7 virtual Zoom sessions on employment topics; 5 open discussion sessions in the WhatsApp group; create and distribute 7 informational leaflets for women on employment rights via WhatsApp and social media.

2.3. Hold 3 meetings with teachers regarding their rights and a campaign to promote those rights; 3 meetings with doctors on their rights and a campaign to advance their rights.

2.4. Monitoring and lobbying the following key policymakers:

 • Jerusalem Municipality – especially the Welfare Department and Employment Branch.

 • Relevant government ministries:

  - Jerusalem Ministry (responsible for the 880 five-year plan)

  - Ministry of Health – monitor the decision to promote public health services (organic clinics run by health funds) over contractor services currently used. Promote employment of East Jerusalem residents in healthcare.

  - Ministry of Labor

  - Ministry of Welfare

Monitoring main service providers for jobseekers:

 • National Insurance Institute

 • Employment Service

2.5. Networking with civil society organizations: Ir Amim, Bimkom, Association for Civil Rights in Israel, Physicians for Human Rights, legal clinics (Jerusalem and Tel Aviv), Rayan, Lissan, Kulna, Yerushalmit Meduberet, Center for Victims of Sexual Harassment, Machsom Watch, Lada’at, Health Forum, research institutes like the Jerusalem Institute.

2.6. Content creation and publication of 6–7 items on social media: success stories, challenges, and more.

In Area C and the Territories – Topics and Indicators for Each Year:

  1. Support for unionized workers at four workplaces already organized by MAAN (individual issues, monitoring, employer meetings, site visits).
  2. Handle 150 paralegal cases; 10 legal cases (approximately 30 cases will be referred to attorneys and monitored by MAAN); 500 counseling cases. Total income generated for rights holders: no less than 600,000 NIS.
  3. Monitoring and lobbying on general issues: pensions, National Insurance and work accident policies, income tax in Area C, abusive employment, and permit policies.
  4. Return of 150,000 Palestinian workers to their jobs in Israel: lobby government ministries and the Knesset and maintain regular contact with workers.
  5. Networking with civil society organizations such as Kav LaOved, Association for Civil Rights in Israel, legal clinics, Gisha, LEAP.
  6. Content creation and publication in media, social media, and policy briefs:

     • Print, radio, television: 6 appearances.

     • Social media: 25 posts in Arabic, some also in English and Hebrew.

     • Policy briefs: 1–2.

3. Advancing Social and Employment Opportunities for Arab Women in Israel

Target Audience:

3,000 Arab women in the Triangle area who wish to integrate into fair employment but face structural and cultural barriers. These women often lack formal education, professional certification, or recognized trades. Many do not speak fluent Hebrew. MAAN offers a supportive environment and encourages these women to join sectors such as agriculture or homecare. MAAN also assists them in organizing work groups and monitoring their rights.

Targets for each of the next two years:

3.1. MAAN will create 200 new job opportunities and monitor 100 existing workplaces from previous years.

3.2. MAAN will encourage a core group of 15 leading women to participate in an empowerment group that meets regularly to discuss social and employment issues. These women, as MAAN members, will assist in outreach and empowerment efforts among Arab women in the Triangle.

3.3. MAAN will promote joint activities between Arab and Jewish women in the Triangle area to foster mutual understanding and support climate crisis challenges. Over the next two years, in collaboration with our sister organization Sindyanna of Galilee, we will launch a beekeeping project for Arab and Jewish women under the “Bees for Peace” umbrella.

3.4. MAAN will highlight its work with Arab women through media and social media platforms.

4. Creating a Platform for Cooperation and Solidarity across all sectors of Israeli society through meetings, joint projects, and the “Bread and Roses” exhibition

Target Audience:

MAAN does not operate in a vacuum and is not neutral in the struggle for a just society. In 2023, when hundreds of thousands marched in the streets against the judicial overhaul, MAAN stood with these masses. MAAN sees every civil society organization working for justice and equality as a partner for cooperation. Specifically, MAAN collaborates with dozens of organizations and groups in various fields, with a community of around 500 artists, and with all workers unionized under MAAN.

In Each of the next two years:

4.1. We will organize the annual “Bread and Roses” exhibition in cooperation with the artist community – approximately 500 artists – to raise funds for creating jobs for Arab women in Israel and Palestinian women in East Jerusalem. In the exhibition, artists donate their works and receive 25% of the sale price.

4.2. In collaboration with Sindyanna of the Galilee, we will promote exposure for Jewish and Arab artists and encourage the establishment of socially impactful art exhibitions at the “Bread and Roses Gallery” (up to 6 exhibitions per year, with corresponding gallery talks).
4.3. We will hold 3 cultural and social events to promote dialogue and understanding among all segments of the population.
MAAN will publish 3 English-language informational brochures annually, primarily for the international trade union community.
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אנא כתבו את שמכם המלא, טלפון ותיאור קצר של נושא הפנייה, ונציג\ה של מען יחזרו אליכם בהקדם האפשרי.

رجاءً اكتبوا اسمكم الكامل، الهاتف، ووصف قصير حول موضوع توجهكم، ومندوب عن نقابة معًا سيعاود الاتصال بكم لاحقًا








As an organization committed to the rights of workers without distinction of religion, race, nationality, gender, or profession - democracy is our essence. We strongly oppose the authoritarian laws that the extreme government of Netanyahu, Lapid, Bennett, and Smotrich is attempting to impose.

Without democracy, there are no workers' rights, just as a workers' organization cannot exist under dictatorship.

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only a victory of the democratic camp will enable a discussion on the Palestinian issue and lead to an alternative solution to occupation and apartheid while ensuring human rights and citizenship for all, Israelis and Palestinians alike. As long as the apartheid regime persists, the democratic camp will not succeed in defeating Israeli extremists. Therefore, we work to involve the Arab and Palestinian society in the protest.

We invite you:

To march with us in protests and to build an alternative, democratic, Jewish-Arab professional union in Israel. Join our quiet WhatsApp group today, "Marching with us in protest."

To join MAAN and unite workers in your workplace. Read here how to join the organization.

To follow MAAN's work on social networks.

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Please write your full name, phone number, and a brief description of the subject of your inquiry, and a representative from our organization will get back to you as soon as possible.








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